Social Casino Gaming Continues to See Considerable Growth as More and More Players Log On
A recent study conducted by JP Morgan Securities suggests social casino gaming continues to see considerable growth with the potential to see revenues grow by 10% compared to 2016. In 2016 social gaming revenues, worldwide, earned $3.8 billion. The number of daily activities with users and the amount each user is spending is expected to increase significantly throughout 2017.
The study resulted in almost half of the revenues earned last year were from users in Northern America. It noted that “international expansion could provide the next leg of growth as smartphone penetration increases”.
JP Morgan stated that “roughly 60 percent” of the revenues came from Caesars Interactive Entertainment subsidiary, Playtika. They flagged the $4.4 billion sales of the subsidiary as being one of the biggest in the industry.
Brandt Montour, Daniel Politzer, and Joe Greff, all three analysts that prepared the conclusion of the study and put the report together, said that players who are participating in social gaming activities are being favorable with exhibiting certain characteristics across the social gaming network.
The three analysts also said that they estimate that on average every player spends around $120 a year on social gaming.