Online Sportsbook in Australia Fined for Advertising Infringements
Ned’s, an online sportsbook in Australia was fined for advertising infringements. Media outlets in Australia reported that Neds, online sports betting operator was ordered to pay A$18,000 in fines by the Downing Centre Local Court. Neds was found guilty violating five gambling advertising laws.
The sports betting operator was prosecuted by the New South Wales Liquor and Gaming. There were complaints followed that triggered an investigation concerning advertisements offering residents inducements to gamble. The advertisements were offering players a match bonus with the first deposit worth A$505 as well as so-called “bet boosts” Neds plead guilty on all counts.
Paul Newson, the Liquor and Gaming NSW Deputy Secretary says that the marketing material,
“intruded on the community and clearly breached NSQ gambling advertising laws”. He added “Under the new laws, maximum fines for offering unlawful inducements to gamble have been increased tenfold, and directors of wagering businesses can be held personally liable and be criminally convicted for gaming offences. It will no longer be good enough for directors to turn a blind eye and say they were unaware their company had committed offences.”
This isn’t the first time the operator has been in trouble over advertising regulations. A television commercial was launched that contained provocative advertising a while back that was pulled after the Advertising Standards Board received dozens of complaints.