888 is the First Major Operator to Land a NFL Deal as They Announced Partnership with New York Jets
It’s official! 888 is the first major operator to land an NFL teams deal. 888 announced and confirmed they struck a partnership deal with the New York Jets this week. The company’s branding will be displayed during the Jets games including the team’s red-zone highlights across the stadium’s digital boards.
The Jet’s stadium is located in New Jersey where 888 is already licensed to offer its services. They began offering sports betting back in September and have been visible at the Jet’s MetLife Stadium for the last few weeks.
888’s Head of Group Commercial Development, Yaniv Sherman, said that the deal will
“further strengthen the 888 brand in the US market and that this exciting deal between the New York Jets and 888.com is a significant moment for both 888 and our industry as it marks the first ever sponsorship agreement between an NFL team and a global online operator. 888 has a unique position across the three regulated states for full online gaming… This will support the successful delivery of our growth strategy to be a leading operator in the developing and potentially significant US online gaming market.”