Branded games are very big news at online gambling sites, we have seen Net Entertainment sign with Universal, Microgaming with New Line Cinema (Lord of the Rings etcetera) and also Warner Brothers – in fact virtually every software developer has inked with one or other big movie distribution centre to offer branded games. Cryptologic has an agreement with Marvel for superhero themed games and so too, does Playtech. 888 Holdings are the latest to ink a deal, and they have gone with Warner Bros. Digital Distribution. This licensing agreement is to develop slots and other games based on branded names such as the classic Nightmare on Elm Street, and Clash of the Titans – both cinematic big hits!
888.com already offers a compliment of cutting-edge games, so these brands will provide a good counterpoint for their existing portfolio of real money games. Vice President of Sales and Business Development – Yaniv Sherman, said that “This exciting deal marks another milestone for 888 in our pursuit of gaming excellence.” They will be working closely with one of the leading entertainment companies globally, and new games will be developed for deployment for both 2011 and 2012. So, it looks like we have something very new and exciting to look forward to, if 888 is the name of our online gambling game.
888 Holdings has also launched their new Italian online casino just last week. 888.it is powered by their own Dragonfish B2B. This software developer is also working with a variety of other online casino industry players to launch sites into this newly regulated European marketplace. For a short while earlier this year, there were rumours that Ladbrokes and 888 were looking to merge, but this has all gone by the way, as the company (888) seems to hit the ground running once again. A new poker product has also been launched, and it is Poker 6 that appears to have breathed new live into this online gambling giant.Written by Neha A