Playtech Named Exclusive Bingo,Casino Platform and Content Supplier to the UK’s Largest Retail Bingo Operator, Gala Leisure
Playtech and Gala Leisure confirmed a comprehensive agreement deal this week that will see Playtech powering Gala’s rebranded bingo product as well as casino platform. Gala brands will have instant access to Playtech’s bingo platform as well as full access to Playtech’s slots.
Playtech will become the lead bingo and casino platform provider across the UK and lead the omni-channel systems while Gala transitions to its new branded name. Playtech has already begun rolling out its ONE Omni-Channel system across Gala’s new properties. They have bridged the gap with consumer involvement between digital or electronic and land-based verticals in the bingo industry.
Shimon Akad, COO for Playtech, said;
“We are delighted to announce this new strategic partnership with the UK’s market leader in bingo. Through Playtech ONE we have proven the value our technology can bring to leading retail brands. Our data-driven Omni-channel technology allows operators to devise bespoke, intelligent marketing campaigns and seamless online and offline customer journeys. This means that, on average, an Omni-channel player will spend twice as much as that of a single channel player. We are very excited to be partnering with Gala Leisure and its new Buzz Bingo brand.”