Caesars Entertainment Joins Forces with ESPN for Sports Betting and Entertainment Content
Caesars Entertainment, one of the gaming giants in the USA, is joining forces with ESPN for sports betting and entertainment content. Caesars will serve as the odds data supplier for ESPN’s television and digital networks. Caesars will, in return, receive sponsorship, advertising and associated attribution.
The exclusive content deal also includes ESPN opening a new branded studio at Caesars owned and operatored LINQ Hotel and Casino in Las Vegas. The studio is scheduled to be open sometime next year. It will serve as a hub for various ESPN odds-related content for social and digital shows across ESPN.com’s website and its mobile app.
Caesars is honored to be chosen to work with ESPN. The operator’s Chief Marketing Officer said, “Millions of sports fans look to ESPN as a sports authority” and “when you combine that level of exposure alongside the unique opportunity to build a studio along the famed Las Vegas Strip, this deal is truly unique.”
ESPN is poised to be able to expand its coverage working with a leader such as Caesars. The sport authority said with the sports betting landscape changing, sports fans will have access to the best and most relevant sport content imaginable.