Borgata Reinvesting in B2B and Possible Use of bwin Software

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Borgata Casino Reconsidering Use of bwin.party Software While Also Investing Millions in Land Based Casino’s and Hotels

Borgata Reinvesting in B2B and Possible Use of bwin SoftwareBorgata Casino in Atlantic City is rethinking its relationship and use of bwin.party digital’s software. It was reported that Borgata’s management has concerns about bwin’s new owners, GVC Holdings, and questions about whether or not the new company will even qualify for a gaming license in the state.

When GVC struck its deal with bwin.party last year they stated that they would immediately apply for its New Jersey gaming license so that it would be able to keep the same strong presence in the state that it’s known for. Borgata isn’t taking any chances and have resorted to its “plan b” contract with other online gaming providers if their doubts about GVC’s ability to obtain licensing in the state is correct.

GVC spoke out saying they were going to remain committed to obtaining a license in the state and sees no reason whatsoever as to why their application would be denied. Borgata, while waiting on GVC to see what the future holds, announced that they would spend close to $50 million revamping its non-gaming amenities of its land-based outlets. Outdoor pools, new nightclubs and a bigger conference space are just a few of the new upgrades they are looking into for its property.

Another major announcement came this past week in regards to the reinvesting of $50 million on projects this year for the casino and hotels.

Joe Lupo, the Borgata’s senior vice president reiterated that,

“Our aggressive nature is such that, not only are we debuting a brand new nightclub, restaurant, and outdoor pool, we are spending an additional $12.5 million in maintenance capital annually. I can confidently say that no one else in this market is making that type of commitment to its product.”

Borgata’s plans on including a new nightclub in the spring, as well as a new meeting and conference space in the fall.

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