Churchill Downs Acquires Online Poker WebSite Bluff Media

Bluff Magazine Says London Poker Festival

Churchill Downs wants to cash in on online poker and is doing so with the purchase of Bluff Media for an undisclosed amount. At the close of the stock market it was made public that it had bought a poker magazine and associated websites.

With the legalization of online gambling gaining momentum, Churchill Downs Inc. is hoping the poker fan website could be a vehicle toward an entry into online poker.

Bluff is a multimedia poker content, brand and publishing company. It owns the poker periodical BLUFF Magazine and the magazine’s website; an online database that tracks and ranks the performance of poker players and tournaments called ThePokerDB; other blogs and forums; and various websites including and

According to, the purchase also includes Fight! Magazine, which covers and ranks mixed martial arts fighters.

Churchill said it could build on Bluff Media’s offerings “in the event there is a liberalization of state or federal laws with respect to Internet poker in the United States.”

Bluff Media has not been involved in real money gambling, but uses its website to direct players to games on other poker sites and at casinos.

Bluff Media’s co-presidents, Eddy Kleid and Eric Morris, and vice president of online operations, Jeff Markley, will continue in their current roles.

Reported by Maggie B.


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