Falling Revenues Isn’t Stopping Melco Crown From its New $3.2 Billion Hollywood Themed Casino
What do Brad Pitt, DiCaprio and DeNiro have in common with casino’s in Macau? They all cost a fortune! Back in the fall of 2014, Pitt, DiCaprio and De Niro made $13M each filming over two days filming an ad directed by Martin Scorsese for moguls Lawrence Ho and James Packer’s Macau mega-casino, Studio City. Written by “Boardwalk Empire” creator Terence Winter, the short for the promotion of the Macau casino was a reported $70 million. The “cinematic theme” under which the owner of Melco Crown Entertainment says the casino will feature is said to have a budget at the time of $2.3 billion.
However, despite the ups, downs, highs and lows Macau seen this past year, it isn’t stopping the Melco Crown from building its $3.2 billion Hollywood themed casino resort in Studio City. Studio City is claiming to be one of the more diverse cities still going strong with offering higher class dining experiences, shopping, and hotels.
Representing Asia as the “next generation”, Studio City is one of the preferred leisure destinations for immersive entertainment. Melco Crown tied up with Warner Bros and DC Comics for its Hollywood themed casino, and from the blueprints it’s going to be over the top ridiculous, in a good way of course.
Melco Crown is supporting the city with its tourism diversification and developments by building this one of a kind casino resort with hopes of adding to the large development scales that are underway for the new year. The new casino resort will not only be a good representation of the next generation for Asia, but will also feature jungle themed river rides, Marvel superheroes, magic show, Ferris wheel, Batman amusement rides and a 5,000 seat theatre.
The gaming hub might need this new addition for a better 2015, but will it be too much? This is the question analysts are asking. Another well-known casino operator making plans to build a $2 billion resort is Galaxy Entertainment.
Studio City Macau Promotional Ad