OpenBet and Ladbrokes Signs Software, Development and Product Deal


OpenBet is known as the market leader in providing software and services for the betting and online gaming industry, powering some of the most successful operators, including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet and PMU.

This week the software provider announced that Ladbrokes plc, has signed a multi-year, multi-million pound new contract extending its overall long-term relationship with OpenBet.

As per the agreement, OpenBet will supply its software, development, support and games services to Ladbrokes.

The new terms offer both parties revenue growth opportunities and will enable Ladbrokes to provide its customers with a premium range of content and product from OpenBet, other existing suppliers as well as new suppliers.

Richard Glynn, Ladbrokes CEO said, ‘We are pleased to extend our long-standing relationship with OpenBet through a more flexible agreement which offers revenue opportunities to both parties and increases the range of games we offer. This is another step on the road to developing a unique Ladbrokes customer experience.”

David Loveday, Chief Executive OpenBet Ltd, added, “We have had a long and productive relationship with Ladbrokes and we look forward to the years ahead. Today’s announcement is confirmation that OpenBet not only delivers what our customers need but that we develop the necessary products that enable them to continue to grow while offering their customers the very best content and gaming experience available.”

Earlier this year, OpenBet partnered with Aristocrat to adapt a number of Aristocrat’s top performing games to the online format and make them available to operators through the OpenBet games package releases and through OpenBet’s subsidiary, Electracade.

Reported by Maggie B.


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