The UK’s finest online gambling operator and one of Microgaming’s most trusted, 32Red has signed a three-year sponsorship deal with Glasgow based Scottish football club Rangers FC. The Gibraltar licensed casino operator will become an official shirt sponsor for the 2014-15 season as well as provide branding for in-stadium advertisements and feature on the club’s media platforms.
The new agreement between the Rangers FC and 32Red replaces the Blackthorn Cider deal, one of the country’s best known and widely drunk ciders. Rangers FC, one of Scotland’s biggest football clubs with 54 league titles and 33 Scottish Cup win along with winning the Scottish League Cup 27 times, is an impressive achievement in the same season seven times.
Rangers’ chief executive Graham Wallace said he was “delighted” to have agreed the deal with 32Red, who he described as the UK’s premier online casino company.
“We look forward to working closely with them over the next three seasons in a partnership that we believe will be hugely beneficial to both parties,” Wallace explained. “We are in the process of rebuilding Rangers Football Club and alliances with blue chip companies such as 32Red will assist us on our journey back to the top of Scottish football.“
Wallace was also very grateful to Blackthorn Cider, the previous shirt sponsor, thanking them for their support when the club at one time had been declared bankrupt and liquidated.
“32Red has a history of successful football club sponsorship deals and we look forward to the next three seasons and our new and proud association with a club with such heritage and potential.” – 32Red Chief Executive Ed Ware
32Red recently has been involved in the sponsorship of Swansea City and Aston Villa Premier League clubs in the English football’s top division, and currently appears on the shirts of lower-league teams Crawley Town FC and Newport County AFC.
Last August, 32Red increased its brand awareness in the Italian iGaming market through a partnership with Bologna FC. Under the terms of the deal 32Red was the club’s official casino partner, as the deal included online and offline branding opportunities and the launch of an affiliate programme to market the operator’s dot.it site to Bologna fans.
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