MDI Entertainment, LLC, a subsidiary of Scientific Games Corporation, announced that it has signed a multi-year agreement with social game giant Zynga, Inc. to license several of Zynga’s brands for the lottery industry.
The exclusive agreement provides MDI the global rights to provide lotteries with the ability to feature FarmVille, CityVille, Zynga Poker, Zynga Bingo, Zynga Slingo, Words with Friends and Draw Something in their instant win and virtual games.
Additionally, lotteries will have access to Zynga-branded 2nd Chance interactive games and 2nd Chance virtual prizes made available by MDI that players can redeem and enjoy in conjunction with their favorite Zynga social games. A library of highly recognizable Zynga artwork is available for the creation of attention-grabbing instant tickets.
The deal is the latest development in Zynga’s efforts to diversify its revenues streams away from purely social gaming, and complements MDI’s existing licensing deals with US sports bodies NBA and MLS.
Reported by Maggie B.