Dutch gambling regulator Kansspelautoriteit (KSA) has taken action to stop 23 affiliate marketing websites from promoting online gaming brands in the country.
The Dutch gambling regulator Kansspelautoriteit (KSA) took action this week putting a stop to 23 affiliate marketing websites that were trying to promote online gambling brands across the country. The move comes after the regulator conducted a research into the affiliate marketing sector in Netherlands. The regulator conducted the research and reviewed a more than 43 website total.
The regulator reported that 26 of the websites were identified with iGaming adverts. Of the 26, 20 withdrew the adverts immediately after they were in contact with them. Three of the websites agreed to take the adverts down after the KSA threatened they would receive a fine if they weren’t removed. The three remaining websites, according to the KSA, is still being investigated. The KSA didn’t release the details of the three websites still being investigated or the other 23. This is the second time the KSA has had to step in and openly investigate affiliate marketing websites.
The KSA said one of the most important objectives the regulatory body has is to protect consumers. The regulator also commented that people participating in games of chance from operators are not guaranteed a fair game when the operator is not licensed to offer the activities.