PartyPoker was once the largest online poker brand until the day of the UIGEA’s passage. The newly revamped poker room by Bwin.party is still in the top five largest online poker rooms in the world, behind PokerStars and Full Tilt Poker.
Over a year ago, co-CEO Jim Ryan announced plans to repair the damaged poker revenue by merging bwin and PartyPoker, as PokerStars seemed to be dominating the competition. This week the online brand revealed a new look, incorporating social features into the real money gaming environment, logo and interface.
The much more subdued design is pleasing but the features packed in the online poker room are a mix bag of the “best of the old with the new, in a player-friendly environment.” Available on Mac and PC in download and no download versions, this first phase also includes a mobile on Android and on iOS app.
With all the new innovation and hopes however some are wondering if it is enough to revive the old sleeping dog. In a recent eGR reader poll, reports stated, 32% believed the revision was “too late.” According to PokerScout, 888poker has overtaken PartyPoker positioning them in fourth and fifth place. However, as mobile gaming continues to rise the hope for future success lies in good probability and opportunity for future success.
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