Gaming brand PlayOJO has stopped its television advertising activities in Sweden and is urging other gaming brands to do the same in an effort to protect underage players.
PlayOJO said they will no longer allow their advertisements to be aired between the hours of 4 and 9pm. PlayOJO launched its brand in the newly re-regulated market through SkillOnNet’s gaming license earlier this year.
The Swedish regulator, Spelinspektionen says advertisements by operators and gaming brands are excessive and moved quickly to crack down on the adverts. There are processes in the works for better ways to control advertising that may, if approved, see a ban on all gambling ads.
Costas Alexandrou, SkillOnNet’s Chief Executive spoke on the decision saying, “As a responsible, licensed platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players. The PlayOJO team is now working with TV broadcasters to withdraw the ads.”
Alexandrou added that, “If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age.”