IGT and Sony Pictures Enter License Agreement for Shark Tank Branded Lottery Games
International Game Technology and Sony Pictures Television Inc. has entered a multi-year licensing agreement deal that allows IGT Global Solutions subsidiary to brand the popular television show Shark Tank. This is exciting news especially if you are a Shark Tank fan like most are.
The three time Emmy Award winning TV series is in its eighth season focusing on reinvigorating entrepreneurs who are looking to expand its product with the help of the “shark tank”.
Under the agreement, Sony Pictures has granted the rights to IGT to develop, create and distribute Shark Tank branded instant online games, mobile games, slot machines and other interactive games across its channel.
“IGT is pleased to partner once again with Sony, a company that consistently delivers popular television and theatrical entertainment, to bring the Shark Tank brand to lottery customers,” said Michael Chambrello, IGT Chief Executive Officer, North America Lottery. “Together, IGT and Sony will develop a Shark Tank lottery program which will encompass the hallmarks of the brand which has reinvigorated entrepreneurship in America. Shark Tank offers our customers a unique way to integrate relevant and popular entertainment into their game portfolios with a brand that is synonymous with money and winning.”