Playtech Enters Norway via Norsk Tipping Deal

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Playtech Lands Norwegian Based Norsk Tipping Contract

Playtech Enters Norway via Norsk Tipping DealPlaytech has signed a new contract to enter the Norwegian market with Norsk Tipping, the national lottery in Norway. The new contract will run from 2015 until 2017 with further options to extend an additional year. Playtech was in competition with seven other companies to land this new gaming terminal contract.

Details of the agreement will allow Playtech to provide Norsk Tipping with local content across more than 4,000 interactive gaming terminals. Roll-out will begin in August with Playtech designing specifically for Multix retail and Norwegian Belago bingo environments.

Executive Vice President of product and brands for Norsk Tipping, Lene Finstad said,

“We are excited to have Playtech as one of our three partners for the delivery of new interactive terminal games. In its tender, the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them in a responsible, yet attractive way.” “In its tender the company demonstrated a deep understanding and a highly attractive games strategy for the Belago and Multix markets, and we look forward to bringing a wide range of new content to these markets to further develop them in a responsible, yet attractive way.”

Shimon Akad, chief operating officer of Playtech, added to the news saying, “We have an excellent relationship with Norsk Tipping and this news only serves to reinforce this. “The content agreement is in line with our regulated markets strategy and strengthens our market share in Norway alongside our existing software, systems and hardware provision.”

 

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