The help of Playtech is actually one of the best things Ladbrokes could do with its bingo operations. Playtech is the powerhouse for its online gaming products and knows exactly what players are demanding. The re-launch will focus mainly on its prize structures, accessibility for players and user navigation. Every single element of Ladbroke’s Bingo has been enhanced says the head of bingo, Josefine Fox. “We are now able to offer our players a state-of-the-art bingo experience that we believe will mark us out as the best in the business. Customers told us that navigation and ease-of-use, along with player engagement and promotions, were the biggest drivers of activity. We think we’ve ticked all those boxes and hope our players are as pleased with the results as we are,” she added.
Playtech and Ladbrokes actually gained its partnership earlier this year when Ladbrokes switched to all of Playtech’s gaming products. Its bingo is what received a total makeover opening up the market to more than 70,000 players now.