Not even 6 months ago, smart-phone pundits were saying that sales of mobile devices would outstrip the sale of desk-tops in this year, and be double that of desk and laptop computers in the year 2012. A recent research study by Gartner only confirms this with even more evidence. The research has pointed out that the massive increase in sales of these devices has started like a snowball rolling downhill, and it will affect the online gambling market to a huge degree. Online gambling operations with mobile gambling options – in particular sports betting, are already seeing unbelievable increases in the amount of players taking up mobile apps and actively gambling with these.
The Gartner study indicates that at the end of 2011, world-wide tablet sales will reach a total of 63.6 million units. This is already a 200% increase over 2010. They expect Apple to own approximately 73.4% of this market place. They will be followed by Android.
This research also recons that by 2015, total annual tablet sales will be 326.3 million units. Again, Apple is expected to be the leading provider, but by then will be sharing a larger slice of the pie with Android. Pity Steve Jobs is not around to see this taking place, because Apple should be able to maintain at least a 50% hold on the market until 2014.
During the last Q of 2011, a total of 440.5 million mobile devices were sold. This is 5.6% increase over Q3. Smart phone sales increased 42% in 2011 in comparison to 2010. While this is a more general study and does not focus on the mobile gambling market per se, it clearly indicates the importance of mobile handsets today. There is more than enough evidence available to suggest that mobile gambling is set to become the fastest growing segment of the online gambling space.
Written by Neha A.