Smartphone technology, “oh where oh where is my favorite online slots game”? The masses are crying out loud and there is no denying before long, U.S. players your favorite online casino could be as close as the phone in your pocket.
Louis Castle, chief strategy officer for Shuffle Master Inc., a Las Vegas-based company, agrees and says, “It’s definitely the next frontier for gaming!”
This month, the company will launch Shuffle Interactive, which will offer online versions of its games for phones, mobile devices and computers.
Their casino games will be modified visually to work on whatever device a player is using, says Castle, who helped developed computer games such as “Command and Conquer” and “Blade Runner” before joining Shuffle Master.
“We’re going to be working with other people’s sites as well, and ultimately applications for mobile and social networks,” he says.
Bally Technologies has also taken some of their most popular games from the casino floor and introduced them as “Play-For-Fun” on most smart phones (excluding Blackberry) and tablets such as iPad.
Bally’s claims, “millions of people use the mobile apps and mobile websites that we have created for dozens of casinos around the world, and tens of thousands more people download these apps each week.”
We here at CSR, recently wrote an article, Increase in Tablet and Smart-phone Sales, Boosts Mobile Gambling Boom, where research has pointed out that the massive increase in sales of these devices has started like a snowball rolling downhill, and it will affect the online gambling market to a huge degree.
According to the metrics provided by Nielsen, 44 per cent of mobile phone users in the US now own smartphones, with females leading the way with 51 per cent, and with a 62% increase of app usage among smartphone users.
Zynga is making millions if not billions of dollars offering games on Android and iPhone mobile devices, so it only makes sense that the U.S. has to see that the regulation and legalization of online gambling is going to be a good bet.
Recently, as reported, “Powerful and wealthy political forces are pushing Congress to repeal the 2006 Unlawful Internet Gambling Enforcement Act. They even hope to slip a repeal measure quietly into a bill as Congress rushes to pass legislation this month.”
In addition, a few cash-strapped states are moving toward legalizing this highly addictive type of gambling within their borders.
So we hope to hear you weigh in on this subject and express your concerns and opinions as to the “next frontier” in mobile gambling.
Reported by Maggie B.