NeoGames $200K Instant Win, Makes Players Bold and Beautiful!


If your daytime passion is to live the life of your favorite daytime TV star, then Neogames will have you immersed in the world of fantasy with its first ever instant win game based on the characters of the multiple Emmy award winning show.

The Bold and the Beautiful has celebrated it’s 25th anniversary and now fans of the show can play to win up to $200,000 by simply matching two identical images in their new instant win game.

As part of the game’s launch campaign, one lucky player will also be flown to Los Angeles to visit the set where they will be given the rare opportunity to watch taping and see some of the B&B cast.

“If we were going to create a game for fans of the most watched soap in the world, it made sense to team up with NeoGames, the pioneer and leader of the instant win gaming market,” said Anthony Ferrari, Vice President of International Operations at BBL Distribution, Inc., of the decision to collaborate with NeoGames.

According to NeoGames Managing Director Shay Bar-Joseph, the chance to work with the world’s most watched soap opera is part of NeoGames’ strategy to bring players new, exciting and innovative products.

“When the opportunity to work with an esteemed name such as The Bold and the Beautiful arose, we saw it as a great chance to bring a recognizable face associated with a great game to our players. But this is just the beginning,” said Bar-Joseph. “Plans are under way to associate ourselves with some major worldwide brands in order to bring our players a whole new experience in online instant win games.”

Reported by Maggie B.


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