Playtech, Hoping for “A Source for Success,” Will their latest Acquisition of Ash Gaming Make Them A Standout Leader in the online gambling sector?
In recent news regarding Teddy Sagi we had reported that Playtech had recently acquired Mobenga and had other plans, although not yet known what the future would hold as far as new acquisitions were concerned. In regards to acquisitions, Playtech is looking to discover new platforms and innovation to complement, expand their existing products and technology. With the news earlier today we are now aware that the software developer has acquired Ash Gaming.
Ash Gaming began in 2002 with a fundamental approach to deliver high quality gaming, focusing solely on providing innovative, best-of-breed games to the betting and gambling sector. Recently releasing Lock & Spin™ features on some of their featured slots games. (The Lock & Spin, gives players the chance to lock wilds where ever you want them and when ever you want to!) Checkout their YouTube channel to view some of their exciting slot games.
Playtech will pay ₤15.5 million immediately for Ash Gaming and a deferred payment of ₤7.5 million over the next three years. This will be Playtech’s tenth acquisition and the fourth since the start of 2011.
Playtech said that Ash, “Enhances Playtech’s wholly-owned content library and value chain economics; complements Playtech’s technology leadership with additional premier content capability.”
Playtech CEO Mor Weizer said, “We see this as complementing our strategic actions by ensuring class leading content alongside our leadership in technology. Together this makes a powerful combination and by owning significant games content we will maximize both revenue and earnings across the value chain. In newly regulated markets both in Europe and other territories such as Canada, Ash Gaming’s content is set to gain considerable traction.”
With the recent acquisitions Playtech has finalized, expectations for a new innovative gaming experience is surely going to be exciting. Will these recent changes and newly added technology under one roof propel Playtech’s brand to the top of the gaming sector? Only time will tell.
Reported by Maggie B.