Frequently styled ‘The Gentleman Bookmaker, Victor Chandler is often credited as the first bookmaker to recognise the importance of online gambling. The story began back in 1925 when Victor’s grandfather, William, opened up Walthamstow Greyhound Stadium.
In 1975 Victor Chandler took over the running of the business heralding the start of a rapid expansion through a series of pioneering ventures.
The decision to change the brand name is to ensure consistency and instant recognition across all international markets. BetVictor is already successfully running across Europe, and will now be the banner under which the UK operation trades.
Chairman of BetVictor, Victor Chandler said:
“As a company we are always innovating and moving forward, as well as extending our brand across new territories. The UK will continue to be the fulcrum of our international business and it makes perfect sense that the same brand name is used here as in foreign territories.
“I personally guarantee that we will continue to provide our superb range of betting opportunities across a comprehensive range of sporting events.”
Reported by Maggie B.