BetVictor Appoints Betsson’s Group Matt Parkes as its New Director of Brand and Creative
BetVictor announced the appointment of the Betsson’s Group Matt Parkes as its new Director of Brand and Creative. Parkes has worked in the gaming industry for more than 21 years with his most recent role with the Betsson Group as the Global Head of Brand and Creative. Before joining Betsson, Parkes held several management and marketing roles for marketing strategies and integrated campaigns and developing brand propositions for highly successful agencies around the world.
Parkes joined BetVictor after the announcement made last week regarding the latest brand ambassador, Harry Redknapp, former football manager. Redknapp inked a two-year deal with BetVictor that will be featured in the #HeyHarry campaign.
Parkes will be responsible for the operator’s brand and its successfulness. Building on the success and consistency across the industry will be the main focus. Parkes said, “I’m very much looking forward to getting started with BetVictor, a company that is at a really exciting stage of its brand journey.”
BetVictor’s CEO added to Parkes remarks saying, “These past few years have been among the most important for the business in terms of developing our brand proposition and assets, and we are looking forward to welcoming Matt to the team.”