NeoGames and William Hill land 4 year player account management deal to strengthen its alliance across the North American gaming market.
William Hill is not only strengthening its position across the US but is a major shareholder for NeoGames purchasing around 29% of the iGaming and iLottery solutions stake back in 2015.
NeoGames announced the agreement deal as well as the appointment of a new CEO this week. NeoGames confirmed Moti Malul as the new Chief Executive Officer and confirmed its strategic deal with William Hill. Details of the deal include NeoGames providing PAM (player account management) for Hill’s sports betting platform.
No further details were disclosed by neither NeoGames or William Hill. NeoGames, however, did disclose additional information regarding Malul. Malul joined the company more than ten years ago and has assisted with customer growth, lead the sales department and helped with marketing. His 12 years’ experience makes him the perfect candidate for the CEO position according to Neo.
Malul commented on his new position with NeoGames saying, “The growth opportunities we have are phenomenal – especially with current developments the US market, in which we have been operating successfully for several years already, and with the recent strategic deal we signed with William Hill.”