Online gaming software maker Playtech’s shares rise 5.4 pct on long-term deal signed with GVC Holdings Plc to integrate certain products, services
Playtech announced a long-term deal with GVC Holdings. The new deal is for the provision of products and searches to all of GVC’s brands, in both new and existing markets from now until 2025. This significant deal is an extension of GVC’s position in the industry. Details of the deal will see Playtech’s content and product across all of its brands.
Playtech is super excited to reach the new agreement with GVC Holdings. It represents the successful partnership the company has established with Ladbrokes Coral over the last several years. Playtech’s CEO, Mor Weizer said, “This is testament to the strength of the Playtech proposition and we look forward to supporting GVC over the coming years.”
The agreement will also see Playtech’s BGT Sports provide software for self-service betting terminals for Ladbrokes Coral across the UK, Belgium and Ireland. The new partnership will also facilitate the integration of Playtech’s services and products onto GVC’s platform for ROAR Digital and MGM-GVC JV to gain instant access of the new services.
GVC commented on the new long-term agreement with Playtech saying that adding the flexibility and technology to the platform will accelerate their brands and other relationships in the industry.