Playtech Expanding its Presence Joining Forces with a Leading Portugal Operator
Playtech is once again expanding its presence in the online industry. This time the gaming provider is entering the Portugal market and joining forces with a top leading Portugal operator. Playtech signed a multi-year agreement with Sociedade de Apostas Sociais (SAS).
Terms of the deal will see Playtech’s delivery of its IMS player management platform power SAS’s new sportsbook. SAS will be the very first operator to launch Playtech’s comprehensive range of products in the Portugal market.
After the single integration of Playtech’s BGT Sports product is complete. Digital offerings will allow customers to wager on the go and at home. Rumor has it, there will be an exclusive mobile and online offering once the product goes live.
Shimon Akad, COO for Playtech said, “New and emerging regulated markets are a key part of our growth strategy. Portugal is a significant territory in that growth plan, therefore we are delighted to have agreed terms with SAS and to be integrating two core elements of the Playtech offering beginning with IMS and sportsbook. This market has great potential, and we’re excited to be at the forefront of gaming innovation and growth in Portugal.”