Israeli gaming company Playtika has acquired Berlin’s Wooga to expand its casual games portfolio, half of Playtika’s titles will now be casual games.
Playtika, Israeli mobile games company acquires Berlin-based casual games studio Wooga. Financial details were not disclosed. Wooga’s current CEO will remain in his position while all of Wooga’s casual games will be integrated into Playtika’s platform.
Wooga’s CEO, Jens Begemann said, “This is an amazing day for Wooga. Becoming part of Playtika is opening the next chapter in the history of our company. It is a very natural fit for both parties: we have the expertise in creating and launching story-driven casual games, Playtika has the technologies to help us scale and reach new audiences to continue our growth.”
Robert Antokol, Playtika’s Co-Founder and CEO added to the comments saying, “We see great opportunities for Playtika in the casual games genre and our acquisition of Wooga firmly positions us for this next phase of our evolution. Playtika’s strengths in implementing live-operations, advanced AI and performance marketing at-scale will serve as a global springboard for Wooga’s creativity in ideating and developing winning story-led titles.”
Antokol continued with, “Together we’ll bring audiences worldwide a whole new level of game experiences that never cease to captivate and amaze. The Wooga team is driven and passionate, has strong leadership and we’re thrilled to have them join the Playtika family.”