PokerStars has already defined themselves as a massive online poker brand globally, even though their main service was to US players. They are now defining new strategies and marketing plans to cement their poker brand more firmly in the UK and European market. They have hired Eric Hollreiser to handle their marketing, PR, social responsibility and both internal and external communications. It took six months to find Hollreiser, who is considered to be an exceptionally strong leader with an impressive Curriculum Vitae. He has worked for them already on a consultancy basis.
In the meantime, the US Department of Justice is really throwing its weight around in terms of its indictments against PokerStars, Full Tilt, Ultimate Bet, Absolute Poker and others. Some people believe that it was the DoJ which got Full Tilt shut down by Alderney as their licensing jurisdiction. We believe that the picture is a little bit bigger than that. We also have to remember that Full Tilt were also not enabling US members to withdraw their funds. To our way of thinking, this alone was good enough reason for a licensing jurisdiction to take a way a license pending a hearing.Written by Neha A