Australian Lotteries and Betting Operator Lands a Strategic Partnership with the NBA
Australian Lotteries and Betting Operator, Tabcorp, lands a strategic partnership with the NBA, National Basketball Association. The two have agreed to a multi-year deal that will authorize Tabcorp to serve as a NBA sponsor. What this means is Tabcorp will use the official NBA league marks across several of its platforms. The new partnership will also bring NBA TV to Tabcorp’s Sky Channel. Sky Channel reaches more than 4,400 TAB entertainment and retail sits across Australia.
Tabcorp’s Sky Channel will feature several NBA TV broadcasts such as live games, highlights of certain events and more. The NBA will also see its own creation of content and experiences by Tabcorp across its venues. Tabcorp said its main goal is to support the growing interest for the NBA across Australia. Tabcorp’s Managing Director for Wagering and Media added how popular the NBA is with its customers and they are proud to have created this new partnership to bring a wide range of action in TABs, clubs and pubs to its fans.
Tabcorp’s extensive retail network is what sealed the deal according to Executive Vice President and Managing Director of the NBA Asia. NBA Asia said they are looking forward to working with Tabcorp with their new role as an authorized sports betting operator.