The UKGC Introduces a New Set of Operational Changes for its Licensing Process
The new changes will establish new practices with the main goal being a fairer and safer environment for players across the industry.
The new laws, or rules, will be implemented to raise the alternative dispute resolution (ADR) standards to uphold requirements on how operators must interact with and identifying signs of problem gambling. The UKGC said this is to “improve the transparency of funding for research, prevention and treatment” for players. The ADR changes comes after an open consultation and will be implemented over several stages or processes.
The first set or stage will go into effect this October with operators and other related businesses being asked to only use providers that meet the Commission’s standards. The Commission says they will make clarification on the role of ADR with all future work and will maintain improvements to be consistent with the new measures to give consumers the reassurance needed for independent providers.
Another great implementation will be for more interaction with consumers. Customer interaction will be a huge requirement that will entail operators to focus on outcomes of identifying with players who are at risk.