William Hill announced their brand is officially live across the Swedish iGaming market.
William Hill rolled out across the market with its Kambi-powered sportsbook and a whole suite of casino games. William Hill first announced the approval to launch in Sweden earlier last month and is excited to finally launch its brand into the new re-regulated market.
William Hill was able to launch quickly in the market by rebranding one of its sites they acquired through its MRG Group deal, Redbet. William Hill agrees this is a milestone for the company and its international adventure. William Hill had some leverage with its MRG’s team with its experience to enter into new markets with its Evoke’s Swedish operating license it acquired.
William Hill’s International Managing Director, Patrick Jonker said, “Through fantastic teamwork between our teams in Malta, UK and Sweden we have released William Hill’s first new locally licensed offering since 2011.”
Patrick Jonker added that the company is “proud to offer our players a fantastic player experience with one of the strongest and most diverse casino and live casino products in the market.” Jonker concluded they are looking forward to continuing improving its products.