William Hill US announced their new partnership agreement with the National Hockey League. The NHL has officially named William Hill US the Sports Betting Partner of the NHL.
Wagering on NHL games has increased significantly at William Hill’s sports books in Nevada and are expected to increase for the rest of the season. With William Hill being the official sponsor and betting partner, they will receive promotional media across the NHL markets and branding opportunities in connection with the NHL events.
The NHL commented on the new partnership saying it’s another prime example of the leagues “innovative yet practical approach our League is taking with the emerging sports gaming industry.”
Gary Bettman, the NHL Commissioner added, “We continue to work directly with stakeholders to cultivate relationships across the sports betting landscape. Partnering with William Hill U.S., a leader in both the sportsbook and mobile betting marketplace, provides a tremendous opportunity to further fan engagement.”
William Hill US is thrilled to become an official partner of the League. The operators expressed their excitement saying,” combined with our existing partnerships with the Vegas Golden Knights and New Jersey Devils, we are extremely excited to continue to build our relationship with the NHL.”