William Hill US is all ready to enter the New Mexico gambling market thanks to its new partnership with the Mescalero Apache Tribe.
The Mescalero Apache Tribe is one of the biggest casino operators in the state. They operate the Inn of the Mountain Gods Casino. The tribe selected William Hill to power its games ahead of launching their new sportsbook because of William Hill’s offerings and their rank across the country. William Hill is one of the top performing brands not only in the US, but around the globe.
The Tribe’s Chief Operating Officer for the Inn of the Mountain Gods Casino, Frizzell said, “Over the years, our customers have come to expect a high level of service and the best casino offerings possible. Our sports book will be no exception. Together with William Hill, we will offer state-of-the-art betting technology, and innovative wagering opportunities including in-play options.
Frizzell also said they know their customers have been waiting for this moment, looking forward to a new sportsbook being powered by one of the best providers in the industry. The new sportsbook is scheduled to launch later this summer.